GSTV operates a national video network that utilizes data analytics to deliver targeted video content at fuel retail locations, engaging over 115 million unique viewers monthly. By analyzing consumer spending patterns, GSTV demonstrates that viewers increase their spending across various sectors after fueling, providing advertisers with measurable brand impact and consumer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional advertising methods often struggle to capture consumer attention effectively, especially when people are on the go and exposed to numerous distractions. Measuring the direct impact of advertising campaigns on consumer behavior and spending patterns remains a challenge for many brands.
Solution
GSTV operates a data-driven, national video network at fuel retail locations, delivering targeted video content to a captive audience. By leveraging data analytics, GSTV identifies consumer spending patterns and delivers advertisements to viewers who are more likely to make purchases across various sectors after fueling. This approach allows advertisers to achieve measurable brand impact and increased consumer engagement by reaching consumers during a moment when they are receptive to messaging. The network's scale and strategic placement provide a unique opportunity to influence consumer behavior at a critical point in their daily routines.
Target Audience
GSTV's primary customers are advertisers and brands seeking to increase brand awareness, drive sales, and measure the impact of their advertising campaigns on a large and engaged audience.
Features
- National video network reaching over 115 million unique viewers monthly at fuel retail locations
- Data analytics to identify consumer spending patterns and target relevant advertisements
- Real-time reporting and analytics to measure the impact of advertising campaigns on consumer behavior
- Premium content partnerships to enhance viewer engagement and brand perception
- Programmatic advertising capabilities for efficient campaign management and optimization
- Location-based targeting to reach specific demographics and geographic areas