Funding
Funding not disclosed
Founders
Product
Problem
Consumers often face financial constraints when making purchases, particularly towards the end of pay cycles, leading to delayed gratification or missed opportunities. Small and medium-sized businesses struggle with transaction fees and the administrative burden of managing diverse payment methods, impacting their profit margins and operational efficiency.
Solution
Mi YaYa offers a virtual card solution that enables consumers to make purchases and repay them bi-weekly with 0% interest, alleviating immediate financial pressure. For merchants, Mi YaYa provides a digital payment gateway that accepts payments via QR code, eliminating commission fees on sales and simplifying transaction processing. The platform also integrates a feature within its mobile application that grants users complimentary access to their credit score, promoting financial literacy and informed spending habits.
Target Audience
The primary target audience includes individual consumers seeking flexible payment options and small to medium-sized businesses looking to reduce transaction costs and expand their payment acceptance capabilities.
Features
- Virtual card for consumer purchases with bi-weekly, 0% interest repayment terms.
- QR code-based payment acceptance for merchants, eliminating sales commissions.
- Mobile application providing users with free access to their credit score.
- Secure transaction processing through a dedicated digital payment gateway.
- Facilitates point-of-sale transactions for partner merchants.