Growth.Health provides a data-driven platform that utilizes the HealthTrust Datasphere and HealthTrustID to ensure that Protected Health Information (PHI) remains encrypted and under user control while enabling healthcare organizations to access and analyze comprehensive third-party data sets. This approach enhances patient engagement and acquisition by delivering actionable insights without compromising data security.
Funding
Funding not disclosed
Founders
Product
Problem
Healthcare organizations often struggle to effectively engage patients and acquire new ones due to fragmented data, privacy concerns, and the difficulty of identifying high-intent consumers in a crowded market. Traditional marketing approaches lack the precision needed to deliver personalized, timely interventions while adhering to strict data security and compliance regulations.
Solution
Growth.Health offers a SaaS platform that leverages AI and a secure data infrastructure to help healthcare organizations improve patient engagement, optimize marketing strategies, and drive revenue growth. The platform's HealthTrust Datasphere integrates diverse third-party data sets, while the patent-pending HealthTrustID process ensures that Protected Health Information (PHI) remains encrypted and under user control. Growth Signals uses AI-powered intent analysis to identify high-intent consumers, and HealthEngage AI automates personalized communication campaigns across multiple channels. By combining these tools, Growth.Health enables healthcare providers, life sciences companies, and payers to make data-driven decisions, enhance patient outcomes, and streamline operations while maintaining data privacy and compliance.
Target Audience
Growth.Health primarily serves healthcare providers (hospitals, clinics), life sciences companies (pharmaceutical, medical device), health plans, and digital health companies seeking to improve patient engagement, optimize marketing, and drive revenue growth while maintaining data privacy and compliance.
Features
- **HealthTrustID:** A patent-pending process that ensures data is encrypted at all times and never stored in the platform's systems, maintaining PHI control.
- **HealthTrust Datasphere:** A comprehensive collection of third-party healthcare data, including EMR data, clinic information, website activity, and market share data.
- **Growth Signals:** An AI-powered intent analysis platform that identifies consumer interest and intent for patient engagement and acquisition.
- **HealthEngage AI:** An AI-driven engine that automates email, print, display, and SMS campaigns for personalized communication.
- **Growth Mapping:** Advanced GIS mapping capabilities for identifying optimal locations and understanding regional healthcare needs.
- **Real-Time Audience Modeling:** Predictive precision for identifying and targeting specific patient populations.
- **Success Criteria:** A reporting framework that allows organizations to define and measure success metrics, driving continuous quality improvement.
- **Interoperability:** Enables seamless data exchange across providers, empowering real-time coordinated patient care.