Grow Progress provides a suite of tools that utilize randomized controlled trials and qualitative audience surveys to enhance message effectiveness by an average of 200%. By analyzing audience beliefs and motivations, the platform enables organizations to craft targeted messaging that resonates with skeptics and supporters alike, driving greater engagement and impact.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
HGFounders
Product
Problem
Organizations often struggle to craft effective messaging that resonates with diverse audiences, leading to wasted resources and limited impact. Traditional surveys and A/B tests provide limited insight into why certain messages succeed or fail, hindering the ability to persuade skeptics and mobilize supporters.
Solution
Grow Progress offers a suite of tools that leverage randomized controlled trials (RCTs) and qualitative audience surveys to optimize message effectiveness. The platform analyzes audience beliefs, motivations, and worldviews to enable organizations to craft targeted messaging that resonates with specific segments. By understanding the underlying reasons behind audience responses, Grow Progress helps users move beyond simple measurement to identify the key elements that drive persuasion and engagement. The platform's AI-powered persuasion sandbox also helps users brainstorm and generate sample messaging options.
Target Audience
The primary customers are advocacy organizations, brands, and agencies seeking to enhance the effectiveness of their messaging and increase audience engagement.
Features
- Audience Understanding Surveys: Rapid qualitative listening tools to understand audience beliefs and identity.
- Persuasion Library: An intelligence library to benchmark messaging against prior work and competitive campaigns.
- Persuasion Sandbox: AI-powered tool to generate sample messaging options for brainstorming and campaign development.
- Rapid Message Testing: Utilizes Randomized Controlled Trials (RCTs) to determine which messages persuade audiences most effectively.