Akshie Jhaveri
Founder
Grown Brilliance
Grown Brilliance sells lab‑grown diamonds that are chemically and optically identical to mined stones but cost 30‑40% less and come from a carbon‑neutral, conflict‑free supply chain.
- Consumer Goods
Updated 5 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Consumers seeking high-quality diamonds for jewelry face high prices, limited ethical sourcing, and significant environmental impact associated with traditional mined diamonds.
Solution
Grown Brilliance offers lab‑grown diamonds produced via High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD) processes that replicate the physical, chemical, and optical properties of natural stones. These diamonds are certified conflict‑free and come from a carbon‑neutral supply chain, delivering identical brilliance, fire, and durability at 30‑40% lower cost. Customers can purchase loose stones across a full range of cuts, colors, clarities, and carat weights, or use the company’s design studio to create custom or pre‑designed engagement rings. The platform provides detailed 4C grading (carat, color, clarity, cut) and supports financing, free shipping, and free returns, making premium diamond jewelry more accessible and responsible.
Target Audience
Primary customers are engaged couples and jewelry shoppers seeking high‑quality, affordable diamonds, as well as retailers and designers who want ethically sourced, customizable lab‑grown stones for their collections.
Features
- HPHT and CVD manufacturing methods that produce diamonds indistinguishable from mined stones in physical, chemical, and optical characteristics
- Full catalog of cuts, colors (D‑H), clarities (FL‑VS2), and carat sizes from 0.90 ct to over 20 ct
- Custom ring design studio and pre‑designed engagement ring collections for personalized jewelry creation
- Ethical, carbon‑neutral supply chain guaranteeing 100% conflict‑free diamonds
- Price advantage of 30‑40% (up to 50‑60% on some stones) compared with mined diamonds
- Free worldwide shipping, free returns, and up to 36‑month 0% APR financing options