Grow My Money is a cashback rewards platform that allows users to earn up to 15% cashback on everyday purchases, directing these funds towards mortgage repayments or superannuation savings. This approach helps Australians reduce their financial burdens and build wealth over time through automated contributions to their largest assets.
Funding
Funding not disclosed
Founders
Product
Problem
Many Australians struggle to grow their wealth and pay off their mortgages or build their superannuation savings due to the rising cost of living and stagnant wage growth. Traditional cashback programs often provide limited value, with rewards easily spent on discretionary items rather than directed towards long-term financial goals.
Solution
Grow My Money is a cashback rewards platform that allows users to earn up to 15% cashback on everyday purchases from over 1,000 Australian brands and retailers. The platform automatically directs these cashback earnings towards the user's mortgage repayments or superannuation savings, helping them build wealth and reduce their financial burdens over time. By integrating cashback rewards with essential financial goals, Grow My Money incentivizes users to make consistent contributions to their future financial security. The platform offers both online and in-store cashback options, providing flexibility and convenience for users to earn rewards on a wide range of purchases.
Target Audience
Grow My Money primarily targets Australians who are looking for ways to accelerate their mortgage repayments or boost their superannuation savings through everyday spending.
Features
- Cashback rewards of up to 15% on purchases from participating retailers
- Automatic redirection of cashback earnings to mortgage repayments or superannuation savings accounts
- Integration with over 1,000 Australian brands and retailers across various categories
- Mobile app for convenient access to cashback offers and account management
- Browser extension for automatic cashback activation while shopping online
- Personalized dashboard to track cashback earnings and financial progress