GrowCap
GrowCap provides non-dilutive, revenue-based financing to mobile game studios and consumer app companies, enabling them to scale user acquisition without giving up equity or IP. Funding ranges from $50K to $5M+, underwritten on performance metrics like LTV and ROAS, with repayment tied to incremental revenue and no fixed monthly payments. Capital can be deployed instantly across channels like Meta, TikTok, and Applovin, and access expands as results improve.
- Financial Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Mobile game studios and consumer app companies often need substantial capital to scale user acquisition, but traditional financing options require giving up equity, IP, or control. Equity raises are slow and dilutive, while conventional loans impose rigid covenants that don't align with the variable revenue patterns of app businesses.
Solution
GrowCap provides non-dilutive, revenue-based financing specifically designed for mobile user acquisition. The company underwrites funding based on performance metrics such as LTV and ROAS, using read-only access to the client's performance data from platforms like Adjust, AppsFlyer, and Singular. Repayment is structured as a fixed percentage of daily revenue, so payments automatically adjust if performance dips, with no fixed monthly obligations. Capital can be deployed immediately across channels including Meta, TikTok, and Applovin, and funding access expands as repayment history and performance results build.
Target Audience
Primary customers are mobile game studios and consumer app developers spending $50K+ on UA testing and scaling, from early-stage developers to established publishers, as well as venture firms and creative agencies managing UA campaigns for multiple clients.
Features
- Funding from $50K to $5M+ with instant pre-qualification based on LTV and ROAS, no credit checks required
- Read-only data integration with major mobile measurement partners including Adjust, AppsFlyer, and Singular, protected by bank-level encryption
- Revenue-based repayment as a fixed percentage of daily revenue, with no fixed monthly payments and automatic adjustment if performance drops
- Capital deployment across Meta, TikTok, Applovin, and other channels with flexible spend control
- Transparent fee structure with no hidden costs and typical repayment periods of 4-16 months
- Underwriting based on verified cohort data including retention, revenue, ARPU, LTV, and ROAS metrics