The startup offers a brand and reputation management platform that utilizes real-time stakeholder surveys to provide global enterprises with actionable metrics on brand perception. By delivering accurate data on trustworthiness, businesses can prioritize risks and optimize strategies to enhance their long-term commercial success.
Funding
$760K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Enterprises often struggle to accurately gauge stakeholder perceptions of their brand and reputation, relying on infrequent or inaccurate data from traditional market research, media monitoring, and social media listening. This lack of real-time insight hinders their ability to make informed decisions, manage risks effectively, and build trust with key audiences.
Solution
Caliber provides a real-time stakeholder intelligence platform that continuously tracks brand health and monitors corporate reputation. The platform uses daily interviews with thousands of people worldwide to deliver timely and accurate data, providing insights into stakeholder perceptions and likely behaviors. With a user-friendly dashboard, businesses can understand the impact of internal activities and external events, anticipate threats, mitigate crises, and improve communication strategies. Caliber offers two versions of its Real-Time Tracker: Caliber 360 for a comprehensive view of all stakeholders and Caliber Focus for a deep dive into specific stakeholder groups.
Target Audience
Caliber primarily serves enterprises, particularly those in regulated or scrutinized industries, that need continuous, accurate data on stakeholder perceptions to inform their brand, reputation, and communication strategies.
Features
- Real-time data collection through daily interviews with a global panel of stakeholders
- Customizable platform to track specific metrics, benchmarks, and issues
- Integration with other business intelligence tools via open API
- Ability to monitor the impact of company activities and external events on brand perception
- Two product options: Caliber 360 for a comprehensive view and Caliber Focus for targeted insights
- Mobile-friendly questionnaire module for easy stakeholder participation
- Advanced analytics to identify drivers and correlations in stakeholder perceptions