Groov offers fully custom foot insoles created from an AI‑driven ShapeSense 3D scan that uses a standard iPhone camera to capture each foot’s exact shape. The proprietary algorithm designs a memory‑foam and semi‑rigid insole tailored to the wearer’s biomechanics and shoe type, providing personalized support, pressure relief, and energy return. Orders are processed online with free worldwide shipping, HSA/FSA eligibility, and optional name engraving, making high‑performance foot support accessible to everyday users and athletes.
Funding
Funding not disclosed
Founders
Product
Problem
Standard off‑the‑shelf insoles are one‑size‑fits‑most and cannot accommodate the unique three‑dimensional shape of each foot, leading to discomfort, pain, and reduced performance for many wearers.
Solution
Groov uses an AI‑driven ShapeSense 3D scanning system that captures a precise foot model using an iPhone camera. The scan data feed a proprietary algorithm that designs a fully custom insole tailored to the wearer’s biomechanics and the specific shoes they use. The insoles are manufactured from premium memory‑foam and semi‑rigid materials to provide a “hug” that improves support, reduces pressure points, and enhances energy transfer. Orders are processed online, with free worldwide shipping and delivery within about a week. The product is HSA/FSA eligible, and customers can personalize their insoles with optional name engraving. By delivering a personalized fit without the need for a medical prescription, Groov aims to make high‑performance foot support accessible to everyday users and athletes alike.
Target Audience
Primary customers are individuals who experience foot discomfort from prolonged standing or activity—such as office workers, runners, and athletes—and those seeking performance‑enhancing, custom‑fit insoles without a medical prescription.
Features
- AI‑powered ShapeSense 3D foot scan performed via a standard iPhone, requiring no specialist equipment
- Proprietary algorithm generates a fully custom insole geometry that matches the user’s foot morphology and shoe type
- Premium memory‑foam cushioning combined with a semi‑rigid interior for balanced comfort, support, and energy return
- Optional personalized name engraving and selectable finish options
- HSA/FSA eligibility for eligible users, reducing out‑of‑pocket cost
- Free worldwide shipping with typical delivery in 7 days
- Compatibility with most footwear styles, from sneakers to cleats, with guidance for pointed‑toe or high‑heel limitations