Grocery TV is a digital advertising platform that enables retailers to launch targeted in-store campaigns using programmatic technology, reaching shoppers at key touchpoints throughout their buying journey. By integrating localized messaging into physical retail environments, the platform enhances brand visibility and drives sales for advertisers while generating additional revenue for retailers.
Funding
$30M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands and retailers struggle to effectively reach consumers at the point of purchase in physical stores, missing opportunities to influence buying decisions. Traditional in-store advertising methods often lack the targeting capabilities and real-time optimization found in digital channels. This results in wasted ad spend and missed opportunities to drive sales.
Solution
Grocery TV provides a digital advertising platform that enables brands and retailers to deliver targeted campaigns to shoppers in grocery stores and other retail environments. The platform uses programmatic technology to reach consumers at key touchpoints throughout the store, including entrances, service departments, pharmacies, and checkout lines. By integrating localized, contextual messaging into the in-store experience, Grocery TV enhances brand visibility, influences purchase decisions, and drives sales for advertisers. For retailers, the platform generates incremental revenue while modernizing the store environment.
Target Audience
Grocery TV's primary customers are consumer packaged goods (CPG) brands and retailers looking to enhance their in-store marketing efforts and drive sales.
Features
- Programmatic ad buying and real-time campaign optimization
- Location-based targeting to reach specific demographics and geographic areas
- Integration with in-store displays at high-traffic locations
- Support for various ad formats, including video, images, and interactive content
- Reporting and analytics to track campaign performance and measure ROI
- Entertainment channels with recipes, fun facts, trivia, and jokes