GreyOrange offers an AI‑driven orchestration platform that unifies warehouses, stores, and supply chains into a single real‑time execution layer. Its GreyMatter software continuously optimizes order fulfillment by coordinating people, robots, and equipment across legacy systems, while the gStore SaaS provides RFID‑based inventory visibility and AI‑guided associate workflows, boosting productivity, accuracy, and reducing fulfillment costs for large retailers and enterprise logistics operators.
Funding
$135M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

3OACFounders
Product
Problem
Retail and fulfillment operations face fragmented systems, low automation, labor shortages, and the need for ultra‑fast, omnichannel delivery, leading to high costs, missed KPIs, and poor inventory visibility.
Solution
GreyOrange provides an AI‑driven orchestration platform that unifies warehouses, stores, and supply chains into a single execution layer. Its GreyMatter software continuously evaluates order data and orchestrates people, robots, and other equipment in real time, delivering millions of optimizations per minute. The platform integrates with existing WMS, ERP, OMS, and TMS systems and works with any robot hardware, enabling dynamic decision‑making without hard‑coded SOPs. For retail floors, the gStore SaaS adds RFID‑enabled, real‑time inventory visibility, automatic replenishment, and AI‑guided associate workflows, turning stores into autonomous, inventory‑aware environments. Together, these solutions increase productivity, reduce labor, improve inventory accuracy, and lower fulfillment costs across the entire commerce network.
Target Audience
Primary customers are large retailers, 3PL providers, and enterprise‑scale e‑commerce operators that manage multi‑site warehouses and in‑store fulfillment networks.
Features
- GreyMatter real‑time warehouse execution system (WES) delivering >1 M optimizations per minute across 100+ sites and 10 000+ robots
- Multi‑agent orchestration of AMRs, conveyors, pick stations, IoT devices, and human operators using adaptive machine‑learning decision models
- Seamless integration with legacy WMS, ERP, OMS, and TMS via open APIs
- gStore SaaS platform with RFID‑based inventory tracking achieving >99 % accuracy and automated shelf‑level replenishment
- AI‑driven associate guidance (mobile app, pick/stock path optimization) that doubles associate productivity
- Cloud‑based analytics and dashboards providing real‑time visibility of inventory, orders, and labor performance
- Vendor‑agnostic robot control layer (Certified Ranger Control Systems) supporting goods‑to‑person, smart‑zone transfer, and unmanned inventory movement
- Scalable architecture that expands on‑demand, supporting omnichannel, micro‑fulfillment, and dark‑store models