The company makes strollers and baby carriers from recycled high‑density polyethylene and fabrics derived from post‑consumer PET bottles, meeting EN 1888 and ASTM F833 safety standards. Products feature a modular chassis, one‑hand folding, and ergonomic carrier designs, and are backed by a lifetime frame warranty to extend lifespan. Sales are direct‑to‑consumer and through select retailers.
Funding
Funding not disclosed
Founders
Product
Problem
Parents need reliable strollers and baby carriers that are safe for children and environmentally responsible, yet many conventional products are made from virgin plastics, contain potentially harmful chemicals, and have short lifespans that generate waste.
Solution
The company produces strollers and baby carriers built from high‑quality, non‑toxic recycled plastics and fabrics derived from post‑consumer drinking bottles. By applying minimalist Dutch design principles, the products combine lightweight construction with robust durability, allowing everyday use without compromising safety. A closed‑loop manufacturing process minimizes material waste, and the stroller frames are covered by a lifetime warranty, reducing the need for replacement. The portfolio includes modular components, easy‑fold mechanisms, and ergonomic carrier designs that adapt to growing children. All items meet international safety standards and are sold through direct‑to‑consumer channels and selected retail partners.
Target Audience
The primary customers are environmentally conscious parents of infants and toddlers who prioritize safety, durability, and sustainable design, as well as specialty baby‑gear retailers seeking eco‑friendly product lines.
Features
- Frame and shell fabricated from recycled high‑density polyethylene sourced from PET bottles, eliminating virgin plastic use.
- Non‑BPA, phthalate‑free fabrics and padding made from recycled bottle fibers, certified for child safety.
- Simple, functional Dutch aesthetic with minimal parts, enabling intuitive assembly, one‑hand folding, and compact storage.
- Modular stroller chassis with interchangeable accessories (e.g., bassinet, seat, cargo basket) for versatile use across infant and toddler stages.
- Ergonomic baby carrier with adjustable, padded harness and breathable recycled fabric, supporting multiple carrying positions.
- Lifetime warranty on the stroller frame, backed by a structured repair and replacement program to extend product lifespan.
- Manufacturing process incorporates closed‑loop recycling and low‑energy injection molding, reducing carbon footprint.
- Compliance with EN 1888 and ASTM F833 safety standards, with rigorous third‑party testing for durability and toxicity.