Green Story provides sustainability data for fashion brands and suppliers by utilizing standards such as PEF, EPD, and ISO 14067 to calculate and visualize product environmental footprints. This technology enables brands to ensure regulatory compliance, enhance transparency, and validate sustainability claims, thereby addressing the challenges of credibility and greenwashing in the fashion industry.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fashion brands and suppliers face increasing pressure to comply with environmental regulations, meet transparency demands, and address customer sustainability concerns. However, accurately measuring and reporting product environmental footprints is challenging, leading to credibility issues and the risk of greenwashing.
Solution
Green Story offers a platform that calculates and visualizes product environmental footprints using standards like PEF, EPD, and ISO 14067. The platform enables brands and suppliers to ensure regulatory compliance, enhance transparency, and validate sustainability claims with credible data. Users can upload product catalogs, review footprints across various impact categories, and generate digital product passports or other visualizations. Green Story also provides expert support for data collection, analysis, and the development of sustainability strategies.
Target Audience
The primary target audience includes fashion brands and suppliers seeking to measure, report, and improve the environmental sustainability of their products.
Features
- Footprint calculation based on PEF, EPD, and ISO 14067 standards
- Digital Product Passports with traceability data accessible via QR codes
- Impact widgets for displaying product impact on e-commerce sites
- Interactive dashboards for visualizing impacts across 16 categories
- Supply chain mapping and customization
- Reporting for science-based targets (SBTs) and ESG reporting
- Identification of sustainability hotspots in the supply chain
- Integration with existing product information systems