GreenJinn utilizes its proprietary technology, GreenJinn Treasure™, to track media impressions and conversions from online and offline channels to in-store purchases, providing brands with actionable insights and retargeting capabilities. The platform addresses the lack of performance data and consumer engagement in traditional media, enabling brands to enhance their marketing effectiveness and drive sales.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack comprehensive data on the effectiveness of their online and offline marketing campaigns in driving in-store purchases. Traditional media channels offer limited insights into consumer engagement and conversion, hindering the ability to optimize marketing spend and build customer loyalty.
Solution
GreenJinn Treasure™ provides a technology platform that tracks the impact of media impressions on in-store sales, offering brands actionable insights and retargeting capabilities. By integrating online and offline channels with in-store purchase data, GreenJinn enables brands to measure campaign performance, understand consumer behavior, and enhance marketing effectiveness. The platform utilizes unique QR codes and links within media campaigns to direct consumers to product information and incentives, capturing valuable data throughout the purchase journey. Through receipt scanning and data analysis, GreenJinn delivers real-time insights into shopper demographics, retailer preferences, and category performance, empowering brands to make data-driven decisions and build stronger customer relationships.
Target Audience
The primary target audience includes consumer packaged goods (CPG) brands and retailers seeking to measure and improve the effectiveness of their marketing campaigns and drive in-store sales.
Features
- Tracks media impressions and conversions from online and offline channels to in-store purchases
- Provides real-time data on shopper demographics, retailer preferences, and category performance
- Enables retargeting of consumers with personalized offers and incentives
- Integrates with social media, billboards, on-pack promotions, and print advertising
- Offers a tangible call-to-action (link or QR code) for in-store coupons and discounts
- Provides a user-friendly mobile app for receipt scanning and cashback rewards
- Delivers detailed reports and dashboards for campaign performance analysis