Great Wrap produces compostable cling wrap using biopolymers derived from potato waste, providing an environmentally friendly alternative to traditional plastic wraps. This product addresses the growing issue of plastic pollution by offering a sustainable packaging solution for both home and business use.
Funding
$22.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional plastic cling wraps contribute significantly to plastic pollution, persisting in landfills and breaking down into microplastics that contaminate ecosystems. Current recycling infrastructure struggles to process these wraps effectively, leading to environmental degradation.
Solution
Great Wrap offers a compostable cling wrap made from potato waste, providing a sustainable alternative to conventional plastic wraps. This bio-based wrap breaks down naturally in compost environments, reducing reliance on fossil fuels and minimizing environmental impact. Great Wrap aims to replace single-use plastics in both household and commercial settings with a product that aligns with circular economy principles.
Target Audience
The primary target audience includes environmentally conscious consumers and businesses seeking sustainable packaging solutions to reduce their plastic footprint.
Features
- Made from potato waste, a renewable resource
- Certified compostable in home and commercial composting systems
- Offers similar stretch and cling properties to traditional plastic wraps
- Australian-made