Great Question is a UX research platform that consolidates participant recruitment, interview scheduling, and data synthesis into a single tool, significantly reducing the time spent on research logistics. It addresses the inefficiencies of managing multiple tools and the challenges of maintaining data privacy, enabling teams to streamline their research processes and enhance collaboration.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NVTVFounders
Product
Problem
UX research teams often struggle with fragmented workflows due to using multiple tools for participant recruitment, interview scheduling, data analysis, and insight sharing. This leads to inefficiencies, increased operational overhead, and difficulties in maintaining data privacy and consistent research standards across projects.
Solution
Great Question offers an all-in-one UX research platform designed to consolidate and streamline the entire research process, from participant recruitment to data synthesis and reporting. The platform integrates a research CRM, scheduling tools, and capabilities for conducting interviews, surveys, and prototype tests. By centralizing these functions, Great Question reduces the time and resources spent on research logistics, enhances collaboration among team members, and ensures enterprise-grade data security and compliance. AI-powered features further accelerate synthesis, enabling users to quickly extract insights and share them across the organization.
Target Audience
Great Question is designed for UX researchers, product managers, and research operations teams in enterprise organizations who need to streamline their research processes, improve data quality, and scale their research efforts.
Features
- Integrated research CRM for managing participant pools with advanced filtering and eligibility rules
- Automated scheduling tools designed for focus groups, continuous discovery, and candidate waitlists
- Support for various research methodologies, including user interviews, surveys, unmoderated prototype testing, card sorting, and tree testing
- AI-powered synthesis capabilities for generating summaries, extracting themes, and querying research data
- Centralized research repository for storing and organizing research data, insights, and reports
- Highlight reel creation tools for easily sharing key findings with stakeholders
- Integrations with popular tools, including CRM, email, and calendar applications
- Enterprise-grade data security with SOC 2, GDPR, and HIPAA compliance