Greater provides an AI‑driven operating system designed for wholesalers to optimize every decision—from item pricing and account assignments to truck routing—in real time. By continuously analyzing orders, inventory and logistics, the platform maximizes profit without requiring new territories or additional SKUs, and it already powers over 200 million cases across its customer base.
Funding
Funding not disclosed
Founders
Product
Problem
Wholesale distributors often rely on manual planning for orders, routing, and inventory allocation, resulting in suboptimal profit margins, frequent out‑of‑stocks, and underutilized trucks.
Solution
Greater offers an AI‑driven operating system that continuously evaluates every decision point—items, accounts, sales reps, trucks, and routes—to select the most profitable option in real time. By integrating with a distributor’s existing ERP, WMS, and telematics, the platform generates optimal order bundles, dynamic routing plans, and inventory recommendations without requiring new assets or territories. The system updates recommendations as demand signals shift, ensuring that each truck departs with a maximized load and that stock levels are maintained across all accounts. As a result, distributors can increase case volume per stop, reduce out‑of‑stock incidents, and capture higher margins while preserving their current infrastructure.
Target Audience
Greater is designed for wholesale distributors and supply‑chain managers who handle multi‑stop deliveries, large SKU assortments, and complex sales territories.
Features
- Real‑time optimization engine that balances profitability across items, accounts, reps, trucks, and routes
- Seamless integration with legacy ERP, WMS, and GPS telematics to leverage existing data and assets
- Dynamic order generation that produces the highest‑margin case mix for each delivery stop
- Adaptive routing algorithm that minimizes travel distance while maximizing load efficiency
- Inventory management module that predicts out‑of‑stock risk and suggests proactive replenishment
- Dashboard and alerts that surface profit‑impacting insights to the appropriate sales or logistics personnel