Gravity provides an AI‑driven go‑to‑market platform that unifies structured CRM data and unstructured signals such as emails, chats, and web activity into a single data layer. Its machine‑learning engine normalizes these inputs to deliver predictive revenue insights, real‑time dashboards, and integrated workflow tools that enable sales, marketing, and customer success teams to coordinate actions and accelerate revenue execution.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often rely on fragmented go‑to‑market (GTM) tools—separate CRMs, marketing automation, and analytics platforms—that capture only structured data and require manual integration. This disjointed approach makes it difficult to aggregate the full range of customer signals, leading to incomplete insights and slower revenue execution.
Solution
Gravity provides an integrated, AI‑driven GTM platform that unifies both structured and unstructured customer data across the entire buyer journey. The system ingests signals from CRM systems, marketing tools, and other touchpoints, harmonizes them into a single data layer, and applies machine‑learning models to translate raw signals into actionable revenue strategies. Users can visualize revenue outcomes, define agent actions, and monitor key signals in real time, enabling faster decision‑making and more coordinated execution across sales, marketing, and customer success teams.
Target Audience
Primary customers are B2B revenue teams—including sales, marketing, and customer success leaders—who need a single platform to coordinate go‑to‑market activities and derive insight from comprehensive customer data.
Features
- Unified data ingestion layer that captures structured CRM data and unstructured signals (e.g., emails, chat logs, web activity)
- AI engine that normalizes and enriches signals to generate predictive revenue insights
- Real‑time dashboards displaying revenue outcomes, agent actions, and signal health metrics
- Integrated workflow tools that allow teams to assign and track GTM actions directly within the platform
- API connectors for seamless integration with existing sales, marketing, and analytics systems