The startup develops consent management tools that enable companies and individuals to manage their private data through features like real-time privacy controls, server-to-server integrations, and audience building. Their technology addresses the challenges of data privacy compliance and user consent management across multiple profiles and devices.
Funding
$530K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to manage user consent and comply with evolving data privacy regulations, especially with the decline of third-party cookies and the increasing need for first-party data. Existing consent management solutions often lack real-time identity resolution, leading to fragmented visitor profiles and hindering personalized experiences. This makes it difficult for businesses to effectively target users, personalize content, and optimize advertising campaigns while maintaining user privacy.
Solution
Gravito provides a consent management platform (CMP) with built-in real-time identity resolution, enabling companies to collect consent-based first-party data and connect it faster. The platform maintains stable, consent-based visitor profiles, making data accessible in milliseconds whenever and wherever the visitor returns. By operating on the edge, Gravito ensures no delays and shorter response times, enabling immediate personalization of content, experiences, and ads. The solution creates persistent visitor profiles that last across domains and devices, ensuring accurate attribution, real-time and targeted personalization, and privacy compliance.
Target Audience
Gravito targets media companies, publishers, e-commerce businesses, and technology providers that need to collect consent-based first-party data, resolve visitor identities in real-time, and deliver personalized experiences while adhering to data privacy regulations.
Features
- Real-time visitor identity resolution to instantly identify anonymous and returning visitors
- Persistent visitor profiles that last across domains and devices for 365 days
- Intelligent CMP and Privacy Center to prioritize user consent and ensure ethical data collection
- Compatibility with existing technologies and tech-agnostic deployment
- Client-side data collection via SDK for probabilistic and deterministic IDs, visitor demographic data, and interest segments
- Server-side collection via API to update and enrich visitor profiles
- Cross-device and cross-domain profile matching to connect any data to authenticated users
- Lightweight CDP visitor profiles that live on the client side
- Compliant with GDPR, approved TCF CMP, and Google Certified CMP