GratisIQ provides a self‑service platform that integrates directly with point‑of‑sale systems to automate product sampling campaigns for CPG brands. The solution tracks each sample through verified purchases, delivering real‑time analytics on redemption rates, sales lift, and ROI while handling venue onboarding and payouts without manual staffing.
Funding
$145K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional product sampling for beverages and other CPGs relies on manual distribution, ambiguous tracking, and costly staffing, making it difficult for brands to prove ROI and for venues to efficiently manage payouts.
Solution
GratisIQ offers a self‑service, POS‑integrated platform that automates the entire sampling workflow. Brands launch campaigns through a web dashboard, while participating bars, restaurants, and other venues are onboarded in minutes and receive automated payouts for verified redemptions. Real‑time point‑of‑sale data links each sample to a confirmed purchase, providing transparent, receipt‑backed metrics on sales lift and campaign performance. The platform delivers actionable insights—venue‑level redemption rates, SKU‑specific lift, and ROI calculations—allowing brands to optimize spend and venues to generate incremental revenue without additional labor.
Target Audience
Primary customers are beverage and broader CPG brands seeking measurable, cost‑effective sampling programs, and hospitality venues (bars, restaurants, etc.) that want to earn revenue by hosting verified sampling events.
Features
- Direct integration with 9+ major POS systems for automatic redemption verification and receipt matching
- Turnkey, self‑service dashboard that lets brands create, schedule, and monitor sampling campaigns without agency involvement
- Automated venue onboarding and payout processing, eliminating manual coordination and staffing costs
- Real‑time analytics showing verified redemptions, sales lift (up to 142% reported), and ROI per campaign
- Compliance framework covering 42 U.S. states, ensuring regulated sampling practices
- Scalable infrastructure supporting 500+ venues, 200 K+ verified redemptions, and $3.2 M+ paid to venues