GPI | Product Experience Intelligence
GPI Experience provides an AI-driven product experience intelligence platform that helps global consumer goods brands collect, enrich, and transform first-party data into predictive insights. The platform unifies product and consumer learning across markets and teams, replacing disconnected research studies with structured, comparable intelligence. It leverages a proprietary community of 2 million+ consumers and patented Paired Question technology to link consumer data with in-lab testing.
- Data & Analytics
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Consumer product research is typically conducted as isolated studies, with valuable evidence locked away in individual project files rather than shared across teams or markets. This fragmentation prevents insights, R&D, and marketing teams from building on prior learnings, creating a disconnected evidence base that slows innovation and undermines data-driven decision-making. Global brands struggle to compare and aggregate product experience data across regions and product life cycle stages.
Solution
GPI provides an end-to-end, AI-driven product experience platform that unifies product and consumer experience learning across markets and teams. The platform collects, enriches, and transforms first-party data into predictive insights, replacing disconnected studies with structured, comparable intelligence. GPI connects consumer research to in-lab testing through its patented Paired Question methodology, enabling product profiling that links directly to laboratory data. The platform creates a common language and shared evidence base, allowing insights, R&D, and marketing teams to operate from the same foundation at the speed innovation demands. Users can work self-serve or engage GPI's team for data collection and insight delivery, with support for in-store, in-home, or on-the-go consumer access. The system is built on the foundation of FlavorWiki, translating years of consumer evidence into a compounding product intelligence asset.
Target Audience
Primary customers are global food, beverage, and consumer goods brands, specifically insights, R&D, sensory science, and marketing leaders who need structured, comparable product experience intelligence to guide product development and market launch decisions.
Features
- AI-enabled platform with machine learning optimized for expert researchers to unlock insights faster
- Patented Paired Question technology that enables product profiling and links consumer data to in-lab testing
- Access to a proprietary global community of 2 million+ consumers for first-party data collection
- Flexible, agile deployment options including self-serve platform use or managed data collection and insight delivery
- In-context consumer access across in-store, in-home, or on-the-go environments
- Scalable, compatible architecture that unifies product and consumer experience learning across markets and teams