Dub is a link management platform that lets marketing teams create custom short URLs and access detailed, real‑time analytics on geolocation, device, browser, and referrer data.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often struggle to track the performance of their campaigns because traditional link shorteners provide limited data, making it difficult to understand audience behavior across regions, devices, and browsers.
Solution
Dub offers a link management platform that generates short, custom URLs while capturing detailed analytics such as geolocation, device type, browser, and referrer information. The platform enables multiple team members to create, edit, and monitor links collaboratively, streamlining workflow and ensuring consistent branding. For enterprise customers, Dub integrates with SAML single sign‑on providers like Okta, Google, and Azure AD to enforce secure, centralized access control. All analytics are presented in an intuitive dashboard, allowing marketers to quickly assess campaign effectiveness and make data‑driven optimizations without needing separate tracking tools.
Target Audience
Dub is designed for marketing teams, growth hackers, and enterprise brands that require collaborative link creation and detailed performance insights across digital campaigns.
Features
- Custom short URLs with support for branded domains
- Real‑time analytics covering geolocation, device, browser, and referrer data
- Team collaboration tools for shared link creation and management
- SAML SSO integration with Okta, Google Workspace, and Azure AD for enterprise security
- Exportable reports and API access for downstream data workflows