The startup provides an omnichannel retail media advertising platform that employs data-driven targeting and analytics to optimize ad placements across multiple consumer touchpoints. This technology increases brand visibility and engagement while delivering measurable ROI in a fragmented retail environment.
Funding
$2.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers, marketplaces, and grocery delivery apps often struggle to effectively monetize their digital platforms and enhance customer reach through advertising. Existing solutions can be complex to integrate and lack the ability to leverage first-party data for personalized advertising experiences. This results in missed revenue opportunities and suboptimal campaign performance for advertisers.
Solution
GoWit provides an omnichannel retail media advertising platform that enables retailers, marketplaces, and grocery services to monetize their digital assets and expand customer reach. The platform offers a unified solution with self-service and white-label features, allowing businesses to integrate and launch advertising campaigns quickly. By activating first-party data, GoWit empowers advertisers to target ready-to-buy audience segments with precision, improving campaign performance and return on ad spend (ROAS). The platform supports various ad formats, including sponsored brands, sponsored display, and sponsored products, across onsite, off-site programmatic, and in-store channels.
Target Audience
GoWit primarily targets multi-brand retailers, e-commerce marketplaces, and on-demand grocery delivery apps seeking to monetize their platforms and provide effective advertising solutions for their vendors and suppliers.
Features
- Omnichannel strategy support for onsite native ads, off-site programmatic advertising, and in-store ad types
- AI-powered bidding engine to maximize the value of ad space and improve campaign performance
- First-party data activation for personalized advertising without third-party cookies
- Self-service dashboard for advertisers to manage campaigns and track performance
- White-label retail media platform option for multi-brand retailers
- Support for sponsored brands, sponsored display, and sponsored products ad formats
- Integration with loyalty programs to convert shoppers across online and in-store channels
- Real-time analytics and reporting to measure campaign effectiveness