Gowaaa builds custom augmented reality (AR) and AI-powered experiences for brands and marketers. They create immersive AR filters for social media, browser-based WebAR solutions, and interactive AI/AR mirror photobooths to drive audience engagement and campaign performance.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and marketers face challenges in creating engaging digital experiences that capture audience attention across diverse social platforms and web environments. Traditional methods often lack the interactivity and immersive qualities needed to drive significant brand recall and campaign performance.
Solution
Gowaaa develops custom augmented reality (AR) and AI-powered experiences designed to enhance brand engagement and campaign effectiveness. The company specializes in creating immersive AR filters for social media platforms like TikTok and Snapchat, as well as browser-based WebAR solutions that eliminate the need for app downloads. Gowaaa also offers AI-driven applications for smart glasses and interactive AI/AR mirror photobooths for events. By integrating generative AI and advanced AR technologies, Gowaaa delivers unique digital activations that generate substantial impressions and foster deeper audience connections.
Target Audience
Primary customers include brands, marketing agencies, and creative agencies seeking to enhance digital marketing campaigns with immersive AR and AI technologies across social media, web, and event platforms.
Features
- Development of AR filters for social platforms including Instagram, TikTok, and Snapchat.
- Creation of WebAR experiences deployable via QR codes, websites, and direct links, accessible through standard web browsers.
- Integration of generative AI capabilities, such as AI chatbots and dynamic content generation, into AR experiences.
- Design and implementation of AI/AR mirror photobooths for interactive event activations, featuring voice recognition and gesture control.
- Development of custom applications for AI smart glasses, including voice command integration and real-time AI interactions.
- Utilization of 8th Wall technology for robust WebAR development.
- Partnership with Meta and Snap as an official AR partner, ensuring access to platform-specific development tools and insights.
- Creation of FOOH (Fake Out Of Home) CGI videos for marketing campaigns.
- Expertise in developing AR experiences for brand activations, product launches, and experiential marketing.