Vividly provides trade promotion management software that utilizes AI-driven analytics to optimize trade spend strategies and enhance forecasting accuracy for consumer-packaged goods brands. By automating deduction management and improving cash flow, Vividly helps companies recover 5-10% of their trade spend dollars while reducing processing labor by up to 90%.
Funding
$63.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
CGFounders
Product
Problem
Consumer packaged goods (CPG) companies often struggle with inefficient trade promotion management, leading to inaccurate forecasting, wasted trade spend, and reduced cash flow. Managing deductions and chargebacks manually is time-consuming and error-prone, diverting resources from strategic growth initiatives. Many brands lack real-time visibility into promotion performance, hindering their ability to optimize trade spend ROI.
Solution
Vividly offers a trade promotion management (TPM) platform that leverages AI-driven analytics to streamline trade spend strategies and improve forecasting accuracy for CPG brands. The platform automates deduction management, reconciles deductions and chargebacks, and provides real-time insights into trade promotion performance. By connecting sales forecasts and trade promotions, Vividly enables instant volume predictions and seamless adjustments, all within a user-friendly interface. The platform's AI algorithms analyze historical data to deliver accurate predictions, helping brands make data-driven decisions and maximize their ROI.
Target Audience
Vividly targets sales and finance teams within consumer packaged goods (CPG) companies, particularly those seeking to optimize trade spend, improve forecasting accuracy, and streamline deduction management.
Features
- AI-powered forecasting for accurate trade promotion planning
- Automated deduction management to reconcile deductions and chargebacks efficiently
- Real-time trade spend analysis dashboards for improved ROI tracking
- Integration of sales forecasts and trade promotions for instant volume predictions
- User-friendly interface for efficient data entry and management
- Comprehensive deduction scanner for compatible deduction breakdown
- Flexible pricing and promotion planning tailored for distributor-based businesses
- Automated alignment to streamline processes