Trellis offers an eCommerce merchandising platform that utilizes the 4Ps framework—Price, Product, Placement, and Promotion—to optimize seller performance on Amazon and Walmart. By automating pricing, advertising, and content management, Trellis enables sellers to enhance profitability and improve their Return on Merchandising Spend (ROMS).
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
SVFounders
Product
Problem
Selling products on large e-commerce platforms like Amazon and Walmart involves managing complex pricing strategies, advertising campaigns, product content, and promotional deals. Manually optimizing these elements across multiple marketplaces is time-consuming and often leads to missed opportunities for increased profitability.
Solution
Trellis offers an e-commerce merchandising platform that automates and optimizes the four key pillars of online sales: Price, Product, Placement (Advertising), and Promotion. The platform aggregates data from various sources, analyzes merchandising performance across these four areas, and provides actionable insights to improve profitability. By automating pricing adjustments, optimizing product content, managing advertising spend, and maximizing the impact of promotional deals, Trellis enables sellers to enhance their return on merchandising spend (ROMS) and increase overall sales efficiency. The platform provides a centralized view of all relevant data, streamlining workflows and enabling data-driven decision-making.
Target Audience
Trellis targets growing brands, established brands, agencies, and brand aggregators selling products on major e-commerce marketplaces like Amazon and Walmart.
Features
- AI-powered advertising automation for optimized ad placement and spend.
- Dynamic pricing algorithms that automatically adjust prices based on market conditions and competitor pricing.
- Product content optimization tools to improve product discoverability and conversion rates.
- Promotion management features to maximize the effectiveness of deals and discounts.
- Centralized dashboard for monitoring and analyzing merchandising performance across all four pillars.
- Data aggregation and segmentation capabilities for in-depth analysis of catalog performance.
- Streamlined workflows and automation to reduce manual effort and improve efficiency.
- Integrations with Amazon, Walmart, Shopify, Google Shopping, and Chewy.