Tracksuit provides a brand tracking platform that utilizes continuous consumer surveys to deliver real-time insights on brand health and marketing effectiveness. This solution enables marketers to quantify return on investment and understand brand perception without the high costs associated with traditional research methods.
Funding
$18.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional brand tracking methods are often expensive, infrequent, and provide delayed insights, making it difficult for marketers to measure the real-time impact of their campaigns and understand evolving consumer perceptions. This lag in data availability hinders agile decision-making and the ability to optimize marketing spend effectively.
Solution
Tracksuit offers a brand tracking platform that uses continuous consumer surveys to deliver real-time insights into brand health and marketing effectiveness. By surveying thousands of consumers in a brand's category throughout the year, Tracksuit provides marketers with an always-on view of brand awareness, perception, and other key metrics. The platform's dashboard allows users to toggle between different data views for a holistic overview and extract easy-to-understand insights for team presentations. This enables marketers to quantify return on investment and understand brand perception without the high costs and delays associated with traditional research methods.
Target Audience
Tracksuit primarily targets marketing leaders and brand managers at modern consumer brands who need affordable, real-time insights into brand health and marketing ROI.
Features
- Continuous consumer surveys conducted weekly from panels of millions worldwide
- Real-time brand health dashboard with customizable views and reporting
- Tracking of key metrics such as brand awareness, consideration, and preference
- Competitive benchmarking against other brands in the category
- Automated data analysis and insight generation
- Integration with marketing automation and analytics platforms