Tolstoy is a video platform that employs interactive video technology to enable real-time audience engagement and feedback during presentations. This platform transforms traditional video content into an interactive format, enhancing communication effectiveness and reducing passive viewership.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce businesses struggle to convert website visitors into paying customers due to passive video content that fails to actively engage potential buyers. Traditional video lacks interactive elements, resulting in low engagement rates and missed opportunities to guide viewers toward a purchase.
Solution
Tolstoy provides a video commerce platform that enables businesses to create interactive and shoppable video experiences directly on their e-commerce websites. The platform allows users to integrate videos from sources like TikTok, Instagram, and Google Drive, and then tag products within the videos to create a seamless shopping experience. By embedding these interactive videos into carousels, stories, widgets, landing pages, SMS campaigns, and emails, businesses can enhance user engagement and drive conversions. The platform also offers AI-powered features to personalize video feeds and curate user-generated content, ensuring that customers see the most relevant products.
Target Audience
Tolstoy primarily targets e-commerce businesses looking to improve customer engagement and increase sales conversions through interactive video experiences.
Features
- Shoppable videos: Tag products directly within videos to enable in-video purchases.
- Multi-platform integration: Import videos from TikTok, Instagram, and Google Drive.
- AI-powered personalization: Deliver personalized video feeds within the Tapcart app.
- Customizable display: Embed videos in carousels, stories, and widgets across websites.
- Offsite marketing: Create shoppable video landing pages, SMS campaigns, and email campaigns.
- AI-curated UGC: Automatically scan social media for relevant user-generated content.
- Integrations: Connect with Shopify, Klaviyo, Yotpo, and other e-commerce tools.