GotoIoT provides battery‑less passive RFID tags that embed a microchip and antenna to give everyday objects wireless identification and internet connectivity. Their cloud platform collects tag reads, offers APIs and a rule engine to trigger actions, and delivers real‑time analytics for inventory, asset tracking, and supply‑chain automation.
Funding
Funding not disclosed
Founders
Product
Problem
Many everyday objects lack the capability to communicate their status or location, limiting automation, inventory visibility, and data-driven decision making in industries such as manufacturing, logistics, and retail.
Solution
GotoIoT offers battery‑less RFID tags that embed a microchip and antenna onto objects, enabling wireless identification and data exchange over the internet. The tags are read remotely using standard RFID readers, and the captured data is processed by GotoIoT’s cloud‑based software platform, which can trigger automated workflows, update asset records, and provide real‑time analytics. By leveraging RFID technology, the solution eliminates the need for power sources on each tag, reducing cost and maintenance while supporting large‑scale deployments across supply chains and asset management environments.
Target Audience
Primary customers are manufacturers, logistics providers, and retailers that need low‑cost, high‑volume object identification and real‑time tracking across their supply chains.
Features
- Passive RFID tags with integrated microchip and antenna, requiring no onboard battery
- Cloud platform that aggregates tag reads and exposes data via APIs for integration with ERP, WMS, and IoT services
- Configurable rule engine that initiates actions (e.g., notifications, status updates) based on tag events
- Support for standard RFID frequencies and protocols, ensuring compatibility with existing reader infrastructure
- Scalable data storage and analytics for tracking inventory, asset location, and usage patterns