GRYT offers EWG Verified skincare products specifically formulated for tweens and teens to address puberty-related skin changes, while providing educational resources and community initiatives to foster resilience and self-efficacy. The startup targets the increasing social-emotional challenges faced by adolescents, particularly post-pandemic, by equipping them and their parents with tools for long-term mental and physical well-being.
Funding
Funding not disclosed
Founders
Product
Problem
Tweens and teens experience unique skin changes due to puberty, often leading to acne and other skin issues. Many skincare products are not specifically formulated for this age group, and adolescents also face increasing social-emotional challenges that can impact their well-being.
Solution
GRYT offers a range of EWG Verified skincare products designed to address the specific needs of tween and teen skin. The product line includes cleansers, moisturizers, and serums formulated to combat acne and balance the skin. In addition to skincare, GRYT aims to foster resilience and self-efficacy in adolescents by providing educational resources and community initiatives focused on mental and physical well-being.
Target Audience
The primary target audience is tweens and teens experiencing puberty-related skin changes, as well as their parents seeking safe and effective skincare solutions.
Features
- Balancing Act Daily Face Moisturizer: Helps keep acne at bay and skin balanced.
- Face Courage Daily Cleanser: Uniquely formulated to promote confidence and address teen skin concerns.
- So Chill Stress Less Super-Serum: Calms skin overnight, leaving it clearer and more soothed with salicylic acid.
- EWG Verified products: Ensures products meet strict health and safety standards.