Srama is a nutrition app that shifts focus from counting calories to monitoring daily calorie deficit, helping users manage weight loss more intuitively. It automatically tracks food intake and calculates the deficit, allowing users to see progress without manual calorie logging, and integrates with common fitness devices for seamless data syncing.
Funding
Funding not disclosed
Founders
Product
Problem
Many people trying to lose weight rely on manual calorie counting, which requires logging every meal and estimating portion sizes—a time‑consuming and error‑prone process that often leads to disengagement.
Solution
Srama offers a nutrition platform that automatically estimates a user’s daily calorie deficit based on personal weight‑loss goals, activity data from wearable devices, and integrated food databases. By continuously calculating the deficit in real time, the service removes the need for manual meal tracking while still providing actionable insights. Users receive up‑to‑date deficit metrics that reflect both their physical activity and dietary intake, enabling more intuitive weight‑management decisions. The platform syncs seamlessly with popular wearables and leverages a curated food database to improve accuracy without user intervention.
Target Audience
Srama is aimed at individuals seeking weight loss or maintenance who want a low‑effort, data‑driven approach, particularly users of fitness wearables and health‑focused apps.
Features
- Automatic daily calorie deficit calculation using personal goals and activity data
- Integration with major wearable devices for real‑time activity syncing
- Access to a comprehensive food database for automatic dietary input
- Real‑time deficit dashboard that updates as new data is received
- No manual meal logging required, reducing user effort and potential errors