GoSpotCheck by FORM
GoSpotCheck by FORM provides a mobile field execution platform that combines task management, AI-powered image recognition, and photo reporting to help retail and consumer goods teams track in-store execution in real time. The platform's computer vision AI detects and analyzes products at the SKU level from field photos, enabling faster audits and data-driven decisions.
- Retail Technology
- Artificial Intelligence
- Enterprise Software
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Retail and consumer goods companies struggle to manage distributed frontline teams that rely on clipboards, spreadsheets, and manual data entry to track in-store execution. Disconnected workflows and delayed reporting make it difficult to verify compliance, monitor product placement, and respond quickly to field conditions.
Solution
GoSpotCheck by FORM provides a mobile field execution platform that guides teams through tasks, captures photo-based evidence, and delivers real-time insights to leadership. The platform includes AI-powered image recognition that automatically detects products, brands, and SKUs from field photos, turning visual data into actionable intelligence. Teams receive context and training materials in-app to ensure standards are followed, while configurable reporting tracks KPIs and sales opportunities. The system supports offline operation, Bluetooth thermometer integration, and connects with Salesforce and other systems of record to keep data flowing across the organization.
Target Audience
Primary customers are field sales teams, retail merchandising teams, and market execution leaders in beverage-alcohol, consumer goods, retail, restaurant, and facilities management industries.
Features
- Drag-and-drop task builder for creating and assigning dynamic tasks across teams and locations
- Mobile app with guided task execution, offline capabilities, and in-app reference materials
- AI-powered image recognition for instant SKU-level detection across shelf, cooler, display, back bar, beer tap, fountain tap, and point-of-sale material environments
- PhotoWorks photo management workspace with contextual filtering and one-click sharing via links, PowerPoint, PDF, or JPG
- Real-time reporting dashboards and data visualizations powered by Looker
- Pic&Plan AI planogram generator that creates planograms with one click and provides automated compliance scoring
- Integrations including Salesforce, SSO, Bluetooth thermometers, and an open API