Provides a single API that integrates airline connections, ancillary products, and traveler insights to streamline ancillary merchandising for airlines and travel platforms. By simplifying complex processes like seat selection, baggage handling, and real-time personalization, it enables partners to increase attach rates and maximize ancillary revenue with seamless integration and optimized customer experiences.
Funding
$33.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
KLVCFounders
Product
Problem
Airlines and travel platforms face challenges in effectively merchandising ancillary products due to complex integrations, varying ticket sources, and the need for real-time personalization. This complexity limits their ability to maximize revenue from ancillary services like seat selection and baggage handling.
Solution
Gordian provides a single API that simplifies the integration of airline connections, ancillary products, and traveler insights, enabling airlines and travel platforms to streamline ancillary merchandising. The platform normalizes the complexities of airline ticketing, fare classes, and codeshares into a unified API, facilitating seamless integration of ancillary offerings into the customer booking experience. By providing real-time insights and optimized offerings, Gordian empowers partners to increase attach rates and maximize ancillary revenue. The API supports ancillary merchandising throughout the customer experience, including seat selection and bag selection.
Target Audience
Gordian's primary customers are airlines and online travel platforms seeking to increase revenue through effective ancillary merchandising.
Features
- Single API for integrating airline connections, ancillary products, and traveler insights
- Simplified integration process, eliminating the need for multiple integrations with different airlines and systems
- Real-time insights and optimized offerings to maximize attach rates
- Support for various ancillary products, including seat selection and baggage handling
- Seat map functionality optimized to increase attach rates
- Bag selection widget integrated into the booking flow