Funding
Funding not disclosed
Founders
Product
Problem
Marketers face rising CPM costs, ad fatigue, the loss of third‑party cookies, and platform algorithms that can abruptly cut reach, making it difficult to build lasting, controllable audience relationships.
Solution
Playable offers an interactive media network that converts user participation into verified identities and owned audiences. By integrating Discord and Twitch OAuth, the platform ensures each participant is linked to a real account rather than a disposable email. Behavioral data captured during each session provides brands with actionable insights into what users actually do, not just what they claim. These verified identities are aggregated into an owned audience that marketers can engage with directly, without relying on costly CPMs or third‑party tracking. As users interact repeatedly, the audience’s value compounds, enabling continuous growth of brand‑consumer relationships.
Target Audience
Primary customers are brands and marketers seeking to replace traditional interruption‑based advertising with interactive experiences that generate verifiable, owned audience data.
Features
- OAuth integration with Discord and Twitch to authenticate real user accounts
- Real‑time capture of behavioral data during interactive experiences
- Proprietary system that transforms participation into verifiable identity profiles
- Owned audience database that marketers can access and activate independently of platform algorithms
- Compounding audience value model where each session enriches the relationship
- API for seamless integration of interactive experiences into existing marketing workflows