GoodWork is a revenue intelligence platform for growth‑stage B2B companies that ingests existing customer and prospect data, applies AI‑driven segmentation, and continuously scores every contact for fit, expansion readiness, and churn risk. The solution surfaces cross‑sell signals, high‑fit leads, and risk alerts directly within a company’s CRM, enabling sales and marketing teams to prioritize actions without adopting new tools.
Funding
Funding not disclosed
Founders
Product
Problem
Growth-stage B2B companies often have fragmented customer data across multiple systems, making it difficult to identify which buyer segments drive net revenue retention, where churn risk is emerging, and which accounts are ready for expansion. Without a unified, actionable view, sales and marketing teams rely on assumptions, leading to inefficient resource allocation and missed growth opportunities.
Solution
GoodWork provides a continuous intelligence layer that ingests a company’s existing customer and prospect data, applies AI-driven segmentation, and scores every contact for fit and growth potential. The platform surfaces cross‑sell signals, high‑fit inbound leads, and emerging risk indicators directly within the CRM, enabling teams to prioritize actions without adopting new tools. By monitoring macro and micro shifts in customer behavior, GoodWork recommends next steps for expansion, retention, and acquisition, turning raw data into a real‑time revenue intelligence engine that aligns sales, marketing, and product strategy.
Target Audience
GoodWork is aimed at growth‑stage B2B SaaS and vertical SaaS companies, particularly in health‑tech, fintech, and other subscription‑based markets, where revenue teams need data‑driven prioritization of accounts and leads.
Features
- AI‑powered segmentation that identifies the buyer segments contributing most to net revenue retention and those driving churn
- Continuous scoring of every contact for fit, expansion readiness, and risk, updated in real time
- Signal‑driven alerts for cross‑sell opportunities, high‑value inbound leads, and buyer movement surfaced within existing CRM workflows
- Automated enrichment of event, trade‑show, and product‑led growth leads with fit scores and segment classification
- Dashboard visualizations of segment performance, expansion pipelines, and churn risk trends for rapid decision‑making
- Integration layer that works inside current sales and marketing tools, eliminating the need for separate systems