Goods Unite Us is a platform that aggregates and analyzes corporate political expenditure data, allowing consumers to understand the political affiliations of brands they purchase from. By providing tools for users to assess their consumer footprint and influence brand practices, the platform empowers individuals to align their spending and investments with their social and political values.
Funding
$480K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often lack transparency into the political affiliations and spending of the corporations and brands they support through their purchases. This makes it difficult for individuals to align their spending with their personal values and beliefs.
Solution
Goods Unite Us provides a platform that aggregates and analyzes corporate political expenditure data, offering consumers insights into the political leanings of various brands and companies. By compiling data on political donations made by organizations and their senior employees, the platform enables users to make informed purchasing decisions that reflect their values. Users can search for specific companies or brands to view a breakdown of their political spending, empowering them to support businesses that align with their social and political preferences. The platform aims to bring accountability and transparency to the political process by revealing the political impact of consumer spending.
Target Audience
The primary target audience includes consumers who are interested in making informed purchasing decisions based on the political affiliations and values of the companies they support.
Features
- Database of thousands of brands and companies, detailing their political donations at the federal level.
- Political expenditure analysis showing the percentage of donations to each political party.
- Company ratings based on political donation data.
- Mobile app available on iOS and Android for on-the-go access.
- Search functionality to quickly find information on specific companies or brands.
- "Rate Yourself" feature to identify the political impact of your consumer footprint.