Provides a platform that rates fashion and beauty brands based on their environmental, ethical, and animal welfare practices, using a proprietary scoring system that evaluates transparency, sustainability, and social responsibility. This helps consumers make informed purchasing decisions and encourages brands to improve their practices, addressing the challenges of greenwashing and lack of industry-wide standards.
Funding
Funding not disclosed
AIZPVPAURFounders
Product
Problem
Consumers lack transparent, reliable information about fashion and beauty brands' environmental, ethical, and animal welfare impacts, making it difficult to make informed purchasing decisions. This lack of transparency enables greenwashing and hinders the adoption of sustainable practices across the industry.
Solution
Good On You offers a comprehensive brand rating platform that assesses fashion and beauty brands based on their impact on people, the planet, and animals. The platform uses a proprietary scoring system to evaluate brands across a range of sustainability metrics, including carbon emissions, waste management, labor conditions, and animal treatment. Brands receive an easy-to-understand rating from "We Avoid" to "Great," along with detailed scores for each impact area. Consumers can use the Good On You app or website to research brands, discover sustainable alternatives, and advocate for greater industry transparency.
Target Audience
The primary audience includes consumers who are interested in making more ethical and sustainable purchasing decisions in the fashion and beauty industries. The platform also targets retailers and other platforms that want to empower their customers to shop more consciously.
Features
- Brand directory with sustainability ratings for thousands of fashion and beauty brands
- Comprehensive rating system assessing brands' impact on people, the planet, and animals
- Individual scores for key sustainability metrics, including carbon emissions, waste, water use, labor rights, and animal welfare
- Mobile app for on-the-go access to brand ratings and sustainable shopping recommendations
- Journal featuring news, tips, and style edits related to ethical and sustainable fashion
- Brand comparison tool to identify better alternatives
- Option to suggest new brands for rating