Goodee is an online marketplace that connects consumers with a curated selection of sustainable home and lifestyle products from various eco-friendly vendors. The platform facilitates environmentally responsible purchasing by offering a range of items that promote sustainable living practices.
Funding
$3.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often struggle to find ethically made and sustainably sourced home and lifestyle products, lacking a centralized marketplace that thoroughly vets vendors and ensures responsible practices. This makes it difficult for individuals to align their purchasing decisions with their values and support businesses committed to environmental and social responsibility.
Solution
Goodee is a curated online marketplace that simplifies the discovery of sustainable and ethically produced home and lifestyle goods. The platform partners with artisans and makers worldwide, emphasizing transparency and traceability in sourcing and production. Goodee's in-house sustainability team carefully assesses each brand's materials, supply chain, labor standards, and ecological footprint. By providing a platform for these vetted brands, Goodee enables consumers to easily support businesses that prioritize environmental conservation, fair labor practices, and heritage craft preservation.
Target Audience
Goodee's primary customers are environmentally conscious consumers seeking ethically made and sustainable home and lifestyle products. The platform also caters to design professionals and businesses looking for corporate gifting options that align with their sustainability goals.
Features
- Curated selection of home and lifestyle products from vetted, eco-friendly vendors
- Focus on products crafted from natural and recycled materials
- Partners with brands that support environmental conservation, marginalized communities, and gender advocacy
- Transparently sourced goods with a focus on ethical production
- Carbon-neutral certification, offsetting carbon emissions through verified projects
- Carbon-offset shipping for all orders
- B Corp certification, meeting high standards of social and environmental performance