GCC operates India's largest influencer marketing platform, connecting brands with over 500,000 creators to optimize campaign performance through real-time analytics and data-driven strategies. Their Smart Campaigns feature allows brands to activate relevant influencers quickly and pay only for measurable results, addressing the challenge of achieving high return on ad spend (RoAS) in influencer marketing.
Funding
$26.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to identify relevant and authentic influencers, accurately measure campaign performance, and achieve a high return on ad spend (RoAS) in influencer marketing. Managing large influencer networks and tracking campaign results across multiple platforms can be time-consuming and inefficient. Ensuring content authenticity and preventing fraud are also significant challenges.
Solution
GCC provides an influencer marketing platform that connects brands with a large network of creators and offers tools to optimize campaign performance. The platform enables brands to discover relevant influencers using advanced search filters and analyze their engagement metrics. It offers features for real-time campaign tracking and reporting, allowing brands to measure results and optimize their strategies. GCC also incorporates fraud detection and content verification systems to ensure campaign quality and authenticity.
Target Audience
The primary target audience includes brands and marketing agencies looking to leverage influencer marketing to increase brand awareness, drive sales, and improve return on ad spend.
Features
- Access to a network of over 500,000 registered creators in India and data for over 2 million creators.
- Advanced influencer discovery tools with filters for social media platform, audience demographics, and interests.
- Browser extension for analyzing creator insights, including engagement rate, average likes and comments, and follower ratio.
- Real-time campaign reporting dashboard for tracking key metrics and analyzing campaign performance.
- Fraud detection and content verification system using AI to identify low-quality content and fake traffic.
- Integrations with Shopify and Google Analytics for tracking revenue and gaining insights into sales driven by influencer campaigns.
- Tools for managing influencer relationships, including communication, collaboration, and payment processing.