Good-Loop provides a platform that transforms digital advertising into impactful campaigns by integrating charitable donations and carbon impact measurement into ad formats. This approach enables brands to engage consumers meaningfully while addressing social causes, reducing emissions, and funding quality journalism.
Funding
$9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional digital advertising often struggles to create meaningful consumer engagement and can have a negative environmental impact due to carbon emissions from media delivery. Many consumers are also skeptical of advertising and prefer brands that align with their values and support social causes.
Solution
Good-Loop provides a Good-Media™ platform that transforms digital advertising into impactful campaigns by integrating charitable donations and carbon impact measurement directly into ad formats. The platform enables brands to build stronger customer relationships by allowing consumers to engage with ads in a way that supports social causes, reduces carbon emissions, and funds quality journalism. Good-Loop's approach unlocks "good" when a user engages with an ad, turning ads into campaigns that earn attention, build trust, and create lasting memories. The platform also offers tools to measure, understand, and reduce the carbon impact of advertising campaigns.
Target Audience
Good-Loop's primary customers are brands and advertising agencies looking to improve customer engagement, build brand trust, and reduce the environmental impact of their digital advertising campaigns.
Features
- Good Engagement platform: Allows consumers to trigger a charitable donation by engaging with an ad.
- Media carbon reduction: Measures and helps reduce the carbon footprint of digital advertising campaigns.
- Good-Media™ formats: Integrates donations directly into ad formats.
- The Trade Desk integration: Good-Loop segments can be enabled in The Trade Desk partner seat to reduce media waste and improve campaign performance.
- Good-Media™ Academy: Educational resource hub for upskilling agency teams to make doing good easy.