This startup manufactures a hydration system that delivers a precise balance of electrolytes and water, tailored for athletes during physical activities. By providing a lightweight and compatible solution, it ensures optimal fluid intake to enhance performance and prevent dehydration.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Endurance athletes often struggle to maintain optimal hydration and electrolyte balance during physical activity, leading to decreased performance and potential health risks. Existing hydration solutions require athletes to carry separate containers for water and supplements, causing inconvenience and interrupting their focus.
Solution
MXXY provides a hydration system that allows athletes to carry both water and supplements in a single reservoir, with an on-the-fly mixing dial to customize the blend. The Flexx hydration system features a dual-reservoir design, separating water and supplements, and a Mix Dial that mounts to the shoulder strap for easy adjustments. This system ensures athletes can maintain optimal hydration and nutrition without interrupting their activity, keeping them dialed into the moment. The system is designed for easy cleaning, with reversible and dishwasher-safe reservoirs, and is compatible with most hydration-compatible packs.
Target Audience
The primary target audience includes endurance athletes such as runners, cyclists, hikers, and other outdoor enthusiasts who require precise hydration and electrolyte balance during physical activities.
Features
- Dual-reservoir system: Separate reservoirs for water and supplements, allowing for customized mixing.
- Mix Dial: Shoulder strap-mounted dial for on-the-fly adjustment of the water-to-supplement ratio.
- Universal compatibility: Designed to work with virtually any hydration-compatible pack on the market.
- Easy cleaning: Reservoirs are fully reversible and top-rack dishwasher safe.
- Durable materials: Constructed from food-grade TPU that meets US and EU food-safe standards, and is BPA- and PVC-free.
- Available in two sizes: 1.5-liter and 2.5-liter options to suit different pack sizes and hydration needs.
- Integrated hydration packs: MXXY also offers integrated hydration packs like the Velo 3L and Enduro 9L, precision-engineered for the Flexx hydration system.