Goldpan uses AI-powered interviews and analysis to provide B2B businesses with insights into win-loss, buyer persona, and churn. Their platform delivers scalable, in-depth buyer research to improve sales and marketing effectiveness.
Funding
Funding not disclosed
Founders
Product
Problem
B2B businesses often struggle to understand the underlying reasons behind their sales wins and losses, leading to ineffective sales and marketing strategies. Traditional methods of gathering buyer insights, such as CRM data analysis and surveys, often provide vague or surface-level information. This lack of deep understanding hinders revenue growth and makes it difficult to prioritize improvements to the buyer and customer journey.
Solution
Goldpan, now acquired by Klue, offers AI-powered buyer research programs that provide B2B businesses with in-depth insights into win-loss analysis, buyer personas, and churn. By pairing experienced human researchers with bespoke AI tooling, Goldpan delivers faster, more accurate analysis of the buyer and customer journey. The company conducts probing interviews with prospects and customers to uncover the key themes that drive purchasing decisions, providing actionable data to improve win rates, reduce churn, and focus marketing messaging. The Goldpan Results Portal allows teams to review, share, and explore findings, enabling data-driven decisions across sales, marketing, and product development.
Target Audience
The primary target audience includes B2B SaaS and enterprise companies seeking to improve their win rates, reduce churn, and gain a deeper understanding of their buyers' decision-making processes.
Features
- Expert interviewers trained to uncover decision-making influences
- Customized interview scripts tailored to each client's unique product, customer set, and challenges
- Detailed analysis of call recordings to uncover insights often missed by traditional methods
- Comprehensive analysis to determine the root cause of lost deals or churn events
- Executive readouts presenting vital findings directly to executive and functional teams
- Customized deliverables, including competitive comparisons and sales enablement assistance
- Goldpan Results Portal for reviewing, sharing, and exploring findings with unlimited logins
- Identification of key decision-making themes and conversation quotes to bring trends to life
- Segment comparisons to analyze trends and quotes across different buyer and market segments