Goldady provides a digital platform for fractional ownership and trading of investment-grade gold, allowing users to buy and sell physical gold starting from one gram. The service offers real-time pricing, secure vaulting, insurance, and optional physical delivery, making gold investment accessible and transparent.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional gold investment methods often involve high minimum purchase quantities, opaque pricing, and inconvenient in-person transactions. This limits accessibility for smaller investors and creates friction in the buying and selling process.
Solution
Goldady offers a digital platform for acquiring, managing, and trading investment-grade gold with real-time pricing and fractional ownership. The service provides a seamless online experience for buying and selling gold, backed by 100% physical, insured, and vaulted gold reserves. Users can start with as little as one gram, benefiting from wholesale pricing and avoiding the complexities of traditional gold retail. The platform also facilitates secure physical delivery or storage options.
Target Audience
The platform targets individuals seeking accessible and transparent gold investment opportunities, including those looking to diversify portfolios with smaller investment amounts or trade gold digitally with ease.
Features
- Digital platform for real-time gold trading with fractional ownership starting from 1 gram.
- Pooled allocated ownership model backed by 24-karat physical gold bars.
- Secure vaulting services provided by EgyCash, a custodian supervised by the Central Bank of Egypt.
- Comprehensive insurance coverage for vaulted gold through Delta Insurance, reinsured by Lloyd’s of London.
- Option for secure, insured home delivery of physical gold bars.
- Transparent, tiered commission structure with rates decreasing based on transaction volume over 365 days.
- Vaulting and insurance fees at 0.3% per year, calculated daily and deducted monthly.
- Direct integration with the banking system for secure funding and cash-out via bank transfers or InstaPay.
- Government-issued electronic receipts for all transactions, providing legal proof of ownership.
- Two-factor authentication (2FA), SSL encryption, and advanced data encryption for platform and user data security.