Knit is an AI‑native research agency that pairs a forward‑deployed researcher with autonomous AI agents to run end‑to‑end mixed‑method studies for large consumer brands. The platform generates research briefs, surveys, fielding, and simultaneous quantitative‑qualitative analysis, delivering fully branded, decision‑ready reports within 24 hours of data collection.
Funding
$16.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
5OFounders
Product
Problem
Large enterprises often rely on multiple vendors and manual processes to conduct separate quantitative and qualitative research studies, leading to long timelines, high costs, and fragmented insights that are difficult to integrate for decision‑making.
Solution
Knit delivers an AI‑native research platform that pairs a dedicated, forward‑deployed researcher with autonomous AI agents to manage the entire study lifecycle—from scoping and questionnaire creation to fielding, analysis, and reporting. The AI drafts research briefs, generates mixed‑method surveys, and produces an analysis plan, while the researcher ensures the work aligns with business objectives. Fielding is handled through a global panel of over 65 million vetted respondents or the client’s own audience, with multi‑layer quality checks. After data collection, Knit’s AI automatically analyzes both quantitative and qualitative data, generating cited insights, themes, and video summaries. The final output is a fully branded, ready‑to‑share report with charts, headlines, and export options, enabling teams to focus on strategic interpretation rather than data processing.
Target Audience
Primary customers are large consumer brands, product and marketing teams, and insight organizations that need fast, integrated quant‑plus‑qual research at scale.
Features
- AI‑generated Research Brief and questionnaire (quant, qual video, AI‑moderated) created within minutes and refined in a collaborative doc‑style editor
- Access to a global panel of 65 M+ vetted respondents plus custom screening, termination logic, and live fielding time estimates
- Automated, simultaneous analysis of quant and qual data with AI‑driven cuts, statistical significance flags, theme generation, and video summarization
- Fully structured, brand‑styled report delivered within 24 hours of fielding completion, exportable to PowerPoint or Google Slides
- Interactive Data Explorer and “Ask Knit” feature for on‑demand follow‑up queries and ad‑hoc insight generation
- Dedicated researcher partnership throughout the project to guide methodology, ensure relevance, and validate AI outputs