GoJoe provides a corporate wellness platform that drives improved personal and business performance by engaging employees through gamified fitness experiences and social connection. The solution addresses challenges in motivation and engagement by offering customisable features like workplace fitness challenges and employee rewards. This results in healthier, more engaged teams, leading to reduced healthcare costs and boosted overall business performance.
Funding
$4.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many corporate wellness programs struggle with low employee engagement, leading to underutilized benefits and limited impact on overall workforce health and productivity. Traditional fitness challenges often lack the social connection and personalized rewards needed to sustain long-term participation.
Solution
GoJoe is a performance health platform designed to boost employee engagement in health and fitness activities through team-based challenges, gamification, and social connectivity. The platform enables companies to create custom challenges, track employee activity data, and reward participation with discounts and recognition. By fostering a supportive community and offering personalized experiences, GoJoe helps organizations improve employee wellbeing, reduce healthcare costs, and promote a positive workplace culture. The platform integrates with existing benefits programs and provides data-driven insights to measure the impact of wellness initiatives.
Target Audience
GoJoe primarily targets employers, insurers, and employee assistance programs (EAPs) seeking to improve employee health, engagement, and productivity through a comprehensive and customizable wellness platform.
Features
- Customizable team-based fitness challenges with weighted points across 50+ activities
- Social feed and clubs to foster community and connection among employees
- Integration with Les Mills for access to on-demand fitness classes
- Employee rewards program to convert activity into vouchers and discounts
- Data and reporting dashboard to track engagement, activity levels, and health outcomes
- Compatibility with mobile, tablet, and desktop devices across 30+ languages
- Integration with Runna for personalized running training plans
- Option to create a menopause club with access to expert advice and materials via Peppy