HiTide automates the conversion of Instagram followers into SMS subscribers through direct message campaigns, utilizing TCPA-compliant opt-in flows to ensure user consent. This technology addresses the challenge of low SMS list growth for Shopify brands by enabling rapid subscriber acquisition and measurable ROI through integrations with platforms like Klaviyo and Postscript.
Funding
$670K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many Shopify brands struggle with slow SMS list growth, hindering their ability to effectively engage customers through mobile marketing. Traditional methods like website pop-ups often yield limited results, making it difficult to build a substantial subscriber base.
Solution
HiTide automates the process of converting Instagram followers into SMS subscribers through direct message (DM) campaigns. The platform leverages TCPA-compliant opt-in flows within Instagram DMs to ensure user consent and a seamless subscription experience. By engaging followers with campaign formats like giveaways and discount promotions, HiTide prompts users to share their phone numbers, which are then used to initiate automated, permission-based text messaging. This approach enables brands to rapidly acquire new subscribers and measure the return on investment (ROI) of their social media efforts. The platform integrates with SMS marketing platforms like Klaviyo and Postscript to streamline SMS workflows.
Target Audience
HiTide primarily targets Shopify brands seeking to expand their SMS subscriber lists and improve customer engagement through Instagram marketing.
Features
- Automated DM campaigns on Instagram to capture SMS subscribers
- TCPA-compliant opt-in flows to ensure user consent
- Support for various campaign formats, including giveaways, early access, and discount promotions
- Integration with Klaviyo and Postscript for seamless SMS marketing
- Real-time analytics dashboard to track subscriber growth and campaign performance
- Customizable messaging flows to personalize the opt-in experience
- Keyword and emoji-based triggers to initiate DM conversations
- Click-to-message ad compatibility for paid social SMS acquisition