Harry is a lead management platform that centralizes real estate leads from various acquisition channels and automates their distribution to agents. It optimizes the sales funnel with configurable rules and provides analytics to improve conversion rates.
Funding
Funding not disclosed
Founders
Product
Problem
Real estate agencies struggle to efficiently manage and distribute incoming leads from various acquisition channels, leading to delayed responses and missed conversion opportunities. This fragmentation hinders sales team productivity and impacts overall revenue generation.
Solution
Harry is a comprehensive lead management platform designed to centralize lead acquisition and automate distribution for real estate agencies. The system integrates with multiple lead sources, including social media campaigns, real estate portals, and custom landing pages, consolidating all prospect data into a single interface. It enables the creation of custom distribution rules based on criteria such as agent specialization, geographic region, or lead status, ensuring timely and relevant lead assignment. The platform also automates sales funnel progression and provides detailed analytics to monitor agent performance and identify bottlenecks, thereby optimizing the sales cycle and improving conversion rates.
Target Audience
The primary target audience includes real estate agencies of all sizes, from small brokerages to larger networks, as well as individual real estate agents seeking to optimize their lead management and sales processes.
Features
- Centralized lead aggregation from diverse acquisition channels including Meta Ads (Facebook/Instagram), real estate portals (e.g., Viva Real, Zap Imóveis, ImóvelWeb), websites, and landing pages.
- Configurable, rule-based lead distribution engine supporting criteria like agent, region, shift, rotation, and check-in, with options for time-of-day and day-of-week specific rules.
- Automated sales funnel management with configurable first-response times and inactivity rules to reassign stalled leads.
- Real-time lead notifications delivered to agents via mobile and web applications.
- Performance analytics dashboard displaying response times, conversion rates, lead source effectiveness, and individual agent performance metrics.
- API for outbound webhooks to integrate with other sales cadences and CRM systems.
- Optional add-ons for WhatsApp integration, including centralized chat management (Harry Conversas) and automated lead qualification bots (Harry Bot).
- Mobile applications for both agents and managers, alongside a web-based platform for comprehensive management and reporting.