Maeum is an AI‑driven RFP response engine for advertising agencies that converts a brief into custom audience research, AI‑generated personas, and simulated focus‑group insights within 24‑48 hours.
Funding
Funding not disclosed
Founders
Product
Problem
Advertising agencies often face tight RFP deadlines, limited research budgets, and small business‑development teams that lack the resources to conduct thorough audience research, resulting in generic proposals and delayed pitch cycles.
Solution
Maeum offers an AI‑driven RFP response engine that transforms a brief into custom audience research, AI‑generated personas, and simulated focus‑group insights within 24‑48 hours. Users upload the RFP document, and the platform automatically extracts key objectives, builds relevant consumer personas, and runs virtual focus groups to surface actionable insights. The output includes research‑backed findings and ready‑to‑use recommendation snippets that can be directly incorporated into pitch decks. By automating the research workflow, Maeum reduces turnaround from weeks to hours, frees senior strategists for billable work, and enables any team member to produce data‑driven proposals without specialized expertise.
Target Audience
Primary customers are advertising agency business‑development and pitch teams that need fast, research‑backed proposals, especially those with limited in‑house research capacity.
Features
- Automated brief parsing that identifies target audience, objectives, and key metrics for immediate analysis
- AI‑generated consumer personas tailored to the specific brief, including demographics, psychographics, and media habits
- Virtual focus‑group simulation that synthesizes qualitative insights from large language models trained on market data
- Overnight research pipeline delivering custom audience insights, competitive benchmarks, and messaging recommendations
- Exportable pitch‑ready deliverables (insight summaries, persona decks, and recommendation bullet points) in common presentation formats
- Role‑based access allowing any team member to run the engine while preserving data security and version control