GoGenerosity is a payment platform that integrates with Shopify to facilitate prepaid donations to certified local charities during the checkout process. This solution enhances customer retention and increases cart conversions by allowing businesses to engage in social good while providing transparency in the donation flow.
Funding
$910K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers want to support charitable causes, but lack a convenient way to do so while shopping online. E-commerce businesses often struggle to integrate social responsibility into their sales process in a way that resonates with customers and demonstrably increases revenue and customer retention.
Solution
GoGenerosity offers a Shopify application that allows e-commerce businesses to integrate prepaid donations to certified local charities directly into the checkout process. The application adds a "pay-it-forward" cart prompt, enabling customers to easily donate to a partner charity selected by the business. These donations are then converted into online gift cards that the charity can redeem at the business's store, creating a closed-loop system of giving. This integration not only provides a seamless donation experience for customers but also enhances brand image, increases customer retention, and provides marketing content showcasing the business's commitment to social good.
Target Audience
GoGenerosity targets e-commerce businesses using Shopify, particularly those focused on brand image and customer retention, and who want to integrate social responsibility into their business model.
Features
- Shopify app integration for easy installation and use
- "Pay-it-forward" cart prompt to encourage customer donations during checkout
- Custom Generosity Hub to provide transparency on money flow
- Stories of Impact feature to provide marketing content from the supported charity
- Resource Hub providing tools to share generosity initiatives
- Works with certified charities to ensure donations reach verified causes