Diagonal™ transforms a business’s existing operational knowledge into usable software, enabling teams, customers, and AI to interact with core workflows. It provides a ready-made foundation for industries such as home service trades and field service teams, then layers AI capabilities for tasks like scheduling, dispatch, customer updates, and follow‑up, turning routine processes into automated, AI‑enhanced experiences.
Funding
Funding not disclosed
Founders
Product
Problem
Field service and home‑service businesses often rely on fragmented tools—spreadsheets, separate scheduling apps, and manual communication—that make it hard to capture institutional knowledge and automate workflows. This leads to inefficient dispatch, delayed customer updates, and missed revenue opportunities from repeat business.
Solution
Diagonal provides a low‑code platform that converts a company’s existing operational knowledge—forms, schedules, pricing rules, and follow‑up processes—into a unified software application. The platform offers industry‑specific templates for trades such as HVAC, plumbing, roofing, as well as for salons, fitness studios, and other field‑service teams, covering quoting, dispatch, scheduling, photo approvals, invoicing, and AI‑generated customer communications. Users can customize these templates to match their exact workflows and then layer additional AI capabilities, such as automated update drafting or predictive scheduling, on top of the core processes. The resulting system is accessible to employees, customers, and AI agents, enabling consistent, data‑driven service delivery without rebuilding workflows from scratch.
Target Audience
Primary customers are small to mid‑size home‑service trade companies, field service organizations, salons, spas, and fitness studios that need to digitize and automate their established operational processes.
Features
- Industry‑tailored templates for home‑service trades, field service crews, salons, spas, and fitness studios
- End‑to‑end workflow automation covering quotes, job dispatch, crew scheduling, photo approvals, invoicing, and repeat‑visit reminders
- Integrated AI modules that draft customer updates, generate follow‑up communications, and suggest next‑service actions
- Low‑code customization tools that let businesses map their existing forms, pricing rules, and SOPs directly into the platform
- Unified dashboard for teams and customers to view job status, approve assets, and process payments in real time
- API access for connecting the platform to existing CRM, accounting, or ERP systems